In the fishing and hunting markets, over $89 Billion is spent each year. That's in the U.S. alone. Worldwide numbers are even bigger. After slowing in the past few years, spending is ramping back up at a rate faster than before. There's one major difference today. Fisherman are demanding higher service and a better experience from Charter Captains and Fishing Guides. They want something special, something to remember.

The way to get these customers calling you is through high-powered marketing. Your marketing gives you the edge in getting new clients. Your marketing choices predict how many clients you'll get, how often they're calling you, and how many times they come back. To put it simply, your marketing determines how much of the $89 Billion spent each year is going to you.

There's more opportunity than ever before, but only for those who understand marketing.

You see, anglers have lots of options available to them. They'll be careful who they spend their money with. They won't just spend on a whim. They'll look for someone who provides a unique and different experience. They'll look for someone who knows what they're doing. Most importantly, they'll look for a trip to talk about for months.

This is where high powered marketing comes in.

Great marketers understand the mindset and the buying triggers of the customer. They know how to create campaigns to identify the right people and get them to sign up. It's not left up to chance. It's deliberate. In fact, great marketing is the only way to develop a steady and ongoing charter and guide business.

Business growth is all about attracting customers, not chasing after them.

The marketing tips you'll find here fall into this category. They're designed to help you build the business you want. They show you the steps in identifying and attracting the right customers to you. Done correctly, this helps both you and your customer. They get to have a killer trip they can talk about and you don't have to scramble around trying to drum up new business.