Fishing Guide Success gives business strategies to owners, guides, and captains to grow their charter and guide businesses.

You'll discover how to get more clients.

You'll find out how to get better clients.

You'll be told how to get repeat business.

Best of all, you'll find out how to get customers to willingly pay you more money.

The strategies transform your business into a successful one. One that isn't hampered by regulations, bad weather, and big price swings.

Soon you'll stop competing on price. You'll have the option to work as much or as little as you'd like.

The strategies have a few things in common:

A. They are contrarian.

B. They are proven.

C. They require you to take action.

If you're looking to take your business to the next level,

then this site is for you.

Fishing Guide Success is a place to find killer marketing tips, customer getting ideas, and business growth strategies.

We're just a tiny little site on the very big web, but our focus is on one thing only. We give charter boat captains, fishing guides, and charter services the best marketing strategies and advice for getting customers.

If you're in the fishing charter or guide industry, then the information here is perfect for you.

But... here's a warning.

You see, we're different than the other fishing sites out there. This site is about fishing for customers, not about fish.

You don't sit on the dock and wait for fish.

You go to them.

You don't open the net and hope something jumps in. You put bait in the water.  You get the line wet.

You can't sit around for the fish. If you do, nothing happens.

In business, this same idea is true.

You don't sit around and wait for customers to find you. You go and get 'em.

That's where marketing comes in.

You see, anglers and hunters spend $89 Billion each year. That's over 25 times the size of the U.S. population. Wow!

The sames anglers get out on water quite a few times each year.

Depending on the region, the average angler goes fishing anywhere from 10 to 25 days a year.

Here's a question for you.

How many of your customers are coming to you 3 or 4 or 5 (or more!) times a year?

For some of you, your answer is a low number. You can push that number much, much higher.

That's where marketing comes in.

Good marketing gets clients to fish with you more often.

Here's something else.

According to research, most anglers are affluent. That means most of them make over $70K a year. Many make over $100K. This is important for several reasons.

One is that the affluent respond to different types of marketing than you normally see.  They aren't looking for the standard, off-the-shelf approach.  That may work for the masses, but not for the affluent.

The affluent look for certain things. They react to certain words. They respond to certain buying triggers. As a guide, you use these triggers in your marketing so you'll attract them in the fastest way possible and in the greatest number.

The second reason is just as important.

The affluent aren't as price sensitive as you may think. They aren't flashy and they don't waste money, but they spend money on things they enjoy, like charter trips and fishing guides.

How do you reach them?

That's where marketing comes in. Good marketing attracts the perfect type of customers who are looking for the perfect fishing trip to go on.

It's hard to keep up with all the new marketing advice.

But it's not your fault.

You're busy with the boat, with your prep, tracking the weather, and all your appointments. It's hard, if not impossible, to keep track of all the marketing tips too.

That's why this site is here. It's a way for you to keep track and keep up with all the best and killer marketing tips out there.

There's another reason.

In all honestly, you're probably too close to your business. You can't see the forest for the trees. This website gives you a pro perspective on marketing.

It'll shake you into a new way of thinking.

At least, that's what we hope.

Our techniques are pulled from marketing pros, million-dollar campaigns, new digital methods, and the classic campaigns that have worked time and time again. We even throw in some tips from the old school face-to-face, toe-to-toe sales guys. You know, the ones who rake in millions each year.

We take these tips and techniques and adapt them for you - the fishing guide. They're tweaked and adjusted. They'll work to attract fishermen, anglers, and outdoors-men.

In some cases, these tips are closely guarded secrets. They're the engine behind the biggest campaigns in history. We take these and tweak them for guides and charters.

You can get the tips in several ways.

They're revealed in daily emails, blog posts, and through special reports.

Many of the blog posts are public, so you can get guidance from by simply reading the free blog posts. The special tips are sent over email. The special reports are announced over email.

And about three times a month, a special, in-depth blog post is released on the web. However, this blog post is only reachable through the email that announces it.

In other words, you'll get a lot from the public blog posts, but if you want the heavy-hitter stuff, you need to get on the email list.

Lastly...

The readers who get the most from this site are the ones who truly know the power of marketing.

As you read through these tips, be sure to use them. It takes an active guide to build a charter and guide business.